That’s not to say that you need to have the high-end budget of Google in order to have an attractive workplace, but if you understand what your people want from their workplace, and what brand and atmosphere you are trying to create, then you’ve already got the most important element.
Your workspace is the place that will leave the strongest first impression on potential employees when they come for an interview - so it needs to be a good one! From the moment visitors walk into your reception area they should be welcomed, and nothing says ‘you’ve arrived’ more than some bold branding in public areas.
A creative brand-centric design has the power to set the tone for the workday, inspire pride of place, and visually reinforce company culture, as well as inspire those who may feel less connected to the brand, for example, visitors or those who work remotely or on a hybrid working model.
Make your office somewhere where employees want to come to work, not a place where they have to come to work. This can be created in a number of ways including by adding breakout spaces for collaborative work or setting up for office for hybrid working. This will demonstrate that your company is forward-thinking and cares about its staff and should therefore help with employee retention.
Workplace facilities should not only support employees' professional lives but their personal lives too. Having space for employees to unwind and relax is important. Some companies go even further to promote employee wellbeing by adding gyms or yoga spaces or adding elements of biophilia throughout the workplace to promote wellbeing, comfort and a connection with nature.
Workplace design is something that needs to be approached on a case-by-case basis. Every organisation is different, and the ideal workplace will vary from company to company, and even team to team.
Some aspects of design are likely to appeal to every company, for example, an attractive lunch area or breakout space for employee relaxation or collaboration, however, the design and set-up of these areas is likely to be different for every company. For example, a bank is unlikely to want to use bean bags in relaxation areas, but a media or advertising agency with a fun, playful culture might. A good office will be a reflection of your company culture, which will give potential employees an idea of what it is like to work there, and will also help the company keep the best talent around for longer.
In a world where everyone is competing for the best talent, it is important to do everything you can to attract and retain the best people. Workplace design is one the best ways to do this and by creating spaces that people enjoy working in, individuals and your business will thrive.
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